BARDUR has written & produced songs for Disney, Universal Music, Avex, Nickelodeon, Sony & more
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Heart + Hook
A songwriting and music business course for ambitious creators.
During the course we will reflect on the strategies behind crafting songs with both heart and commercial appeal (with some concrete writing advice as well, although this course is not a Songwriting 101). Get production tips, industry strategy and the mindset you need to build a sustainable career in one of the toughest creative businesses!
Created by BARDUR - the producer and co-writer of Disney's theme song, Viral TikTok hit and US (RIAA) Gold certified single "Better in Stereo" - and many more #1 and Top-10 charting releases worldwide (in USA, Japan, Brazil, Korea, Netherlands, China etc.)
Explore the journey from inspiration to industry success
Freedom, Craft & Perspective in Songwriting
Writing with Purpose
Making Ideas Stick
Building songs through collaboration and creative partnerships
Crafting words that sound as good as they read
The hardest truth in music is this: you can do everything right and still not win right away. Talent and effort matter — but persistence is what separates professionals from dreamers.
Production isn't about showing off. It's about translation — taking the emotion at the heart of a song and turning it into sound that hits the listener.
Handling rejection and staying motivated
Balance, rest, and building your core team
Final thoughts and next steps